There are always thousands of experts who come to the surface whenever a new trend becomes popular. As old hands at IT and the Internet, we meet these ‘experts’ from time to time and hope the rest of the world can see through them.
Unfortunately, in the case of social media, this isn’t happening. There are still many, many consultant types out there peddling expensive nonsense! For that reason, we have decided to launch a series of helpful posts to help you make social media work for your business.
It does depend on the size of your business, but the majority of the advice we offer is designed for businesses with a sales team and maybe a marketing arm of some sort.
If you are much smaller, social media actually becomes a part of your sales process, and if you are much bigger, you should already know all this. If you don’t, you need to hire us for a few days!
Having decided if you are the right type of company, next you need to decide what is success.
The traditional answer is, we want to be bigger, or maybe, we want to be better known. Both these and related answers are wrong! 
Your homework is simple - look up the term SMART and then answer the question again!
Next time, we will start to discuss costs and Return on Investment!
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