Small businesses are being told that Facebook is good for business. But are Facebook, Bebo, Myspace and all the niche social networking site nothing but a drain on your resources?
Is Social Networking (SN) is just a fad which has caught the attention of kids who went to uni and now have jobs in the media?
SN does have a role to pay in the modern business, initially from the ability to check up on people rather than to find new customers. If you are about to hire someone new, spend a few moments to see if their public face on Facebook matches what they told you was their main hobby!
Was it really reading swimming and walking in the countryside? Facebook can at least confirm the honesty of a potential candidate and that can save you money in not hiring the wrong person!
However, before you dismiss the whole area of SN, wait! All these people who are your customers are potentially on it, so what harm can there be in at least engaging with them? Maybe you should set up a company page and just see what happens?
For more information on Social Media and how it could help you – get in touch!
