Making your website Google Friendly is something you must do, but the use of language is one area that confuses many people. Do you make your website very simplistic to read or do you do something more complex?
The problem is usually down to the owner. Either they believe that a website should look like and read like a brochure, or they want to include only the terminology that their particular customers use.
This is a big problem.
The end result is either a great looking site with no visitors, or a site with a very narrow range of potential customers. The second issue is actually just as bad as the first because the beauty of a website is the potential. If, for instance, you were selling electrical equipment,, would you only be using the DPDT indications on switches, or would you explain in plain English what each switch did? Here is a hint – not everyone uses the same terminology in the same industry!
We, as a company, have helped a large number of local companies look at their websites through new eyes. We helped one company get less visitors from Australia and more from Manchester by changing one word on their site. The service is not cheap, but it is cheaper than you may think.
Actually, we prefer to give you the secret to help you do all the work yourself – that is why you should be coming back to this site regularly to read our tip of the week!
Talk to us about our long term mentor services. email us or contact us by phone, it could be the best thing you do today.
